Sales and Marketing Philosophy

Haddonfield Micro Associates is dedicated to achieving the highest standards of sales performance on behalf of its manufacturers.

We have consistently exercised a “commitment to partnership” philosophy by electing to represent only a select number of product lines.

For every state-of-the-art product line our sales organization does proudly represent, a definitive marketing strategy is immediately developed and implemented to ensure successful market penetration.

HMA positions its sales organization as a direct extension to the manufacturer’s sales, marketing, and support staff, and typically goes beyond the sales techniques of most Rep Firm organizations.

In our endeavors to be a value-added marketing firm for manufacturers and resellers combined, we routinely provide reseller product training, trade show coverage, timely newsletter and product bulletin updates, periodic end-user seminar presentations, and unparalleled support to enhance sell-through results at the dealer level.

Simply stated, our sales activities produce positive results!